What If You Could Read Minds?

Adequate business insights for any company leads to informed perspective that drives strategic business growth initiatives.

Introducing A Creative Solution…

CHANNEL HEALTH TRACKER (CHT)



CHANNEL HEALTH TRACKER (CHT)





CHT OBJECTIVES

Develop

The key objective of CHT is to develop channel strategies that will deliver business growth through understanding the key drivers / influencers of shoppers, consumers and retailers’ behavior across different focus FMCG categories, channels & geographies in Nigeria.

Leverage

Proactively leverage economic update and competitive landscape in favor of FMCGs.

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               MARKET INSIGHT AND INTELLIGENCE

Having deeper insights to consumer and competition behavior is of major importance to businesses, especially in the FMCG industry. Hence, CHT provides insights and challenges to close the gap in getting quality on trade, off trade and even traditional trade.

An in-depth study/research in the different channels via CHT will give better understanding to the following:

  • Who are the shoppers, consumers (profile / mission)?
  • Why shoppers/consumers  choose a particular channel (needs, considerations, motivations & attitudes)?
  • What are the most important channels for Client categories?
  • What are the future potentials of the channels?
  • What are the key needs of shoppers, consumers and retailers in the channels?
  • How do they behave in the channel?
  • What drives satisfaction for shoppers, consumers and retailers in the channels?
  • What should Client  focus on to win in the channels?

Increase business efficiency by over 28% because you know the minds of key channel players.

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Helping Businesses break new grounds and enter new territories is our specialty. With our team of channel intelligence experts, we help businesses attain new heights.

Send a message, Lets see how we can help you!