MARKET INSIGHT AND INTELLIGENCE
Having deeper insights to consumer and competition behavior is of major importance to businesses, especially in the FMCG industry. Hence, CHT provides insights and challenges to close the gap in getting quality on trade, off trade and even traditional trade.
An in-depth study/research in the different channels via CHT will give better understanding to the following:
- Who are the shoppers, consumers (profile / mission)?
- Why shoppers/consumers choose a particular channel (needs, considerations, motivations & attitudes)?
- What are the most important channels for Client categories?
- What are the future potentials of the channels?
- What are the key needs of shoppers, consumers and retailers in the channels?
- How do they behave in the channel?
- What drives satisfaction for shoppers, consumers and retailers in the channels?
- What should Client focus on to win in the channels?